Posting guest blogs on well-founded websites is instrumental in tapping into new audiences, driving website traffic, and building SEO-boosting backlinks. With top-notch guest posts, guest bloggers experience 20% higher traffic on their websites (as per research). However, lacking effective guest post marketing tactics surely obstructs you from posting guest blogs.
Let’s explore how to pave the way for posting guest blogs on reliable websites through guest post marketing.
Finding Credible Website
The primary objective of guest post marketing is to help bloggers post their content on trustworthy websites in a hassle-free manner. Achieving this objective requires guest post marketers to follow certain steps in selecting an authoritative and credible website. Curious about those steps? Let’s find out:
- Utilize Google search operators with the feature of filtering search results to identify relevant sites that publish guest posts
- Search for prolific guest bloggers within a specific niche. Remember, uncovering prolific guest bloggers helps you identify high-ranking websites where these bloggers submit guest posts periodically
- Key metrics like domain authority and organic traffic are also considered for selecting relevant guest posting site
Designing a Compelling Pitch
Once finding premium sites, guest post marketers initiate crafting a compelling pitch only to persuade site owners to publish their guest posts. Giving a concise pitch containing content niche and proposed topic to website owners is essential. It will help you understand whether your guest post will be published or not. Premium guest post sites are extremely picky about choosing guest blogs. Henceforth, brainstorm unique ideas for guest posts to effortlessly resonate with broader audiences.
Optimize Guest Posts for SEO
Elevating search traffic needs immediate optimization of guest posts. Optimizing the posts to enhance your blog’s SEO score requires certain strategies. These incorporate:
- Identify one long tail keyword for each post. Multiple keywords might confuse Google and other search engines while they are recognizing the central topic of your post
- Optimize the guest posts by including the chosen long tail keyword in key places like tile, introduction and conclusion
- Use SEO plugins like Yoast SEO to optimize description tags and headings
- Follow the white hat SEO technique by maintaining internal links between multiple posts
Promoting Guest Posts on Different Platforms
Publishing a guest post on a premium website has never been easier. But this is not how it ends. It will be painful to watch if your post does not get any views. In this aspect, promoting guest blogs is considered an inevitable part of guest post marketing. Let’s dig into relevant techniques to promote the posts.
- Share the guest post across all social media platforms like Facebook, LinkedIn and Instagram right after your post becomes published
- Community engagement should be followed where you can share the guest blogs in Reddit communities, LinkedIn discussions and Facebook groups
Apart from leveraging social media platforms, email marketing should be considered for post promotion.
Conclusion
By giving a sharp focus on the discussed guest post marketing tactics, you can easily publish your guest posts on highly authorized sites. With an authentic guest posting site like Get A Word Out, you can concentrate more on creating engaging content for your guest blogs. Our skilled professionals can give you the required guest post marketing services for successfully posting your blogs.
To learn more about our guest post services, reach us at: sales@prasarnet.com